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Breakfast cereal, Start

Start is a breakfast cereal made by Kellogg’s. The manufacturer’s figures describe the cereal itself, without milk or other additions. It mainly provides carbohydrate, with 85g per 100g, including 31g of sugars. It also provides 6g of fibre and 1.3g of salt per 100g, alongside protein, vitamins and minerals.

Carbohydrate supplies energy, while fibre supports normal bowel function. The sugar and salt content are worth noting for people monitoring their intake of these nutrients. Adding milk or other foods changes the overall nutrient content of the meal. Full nutrient figures for the cereal are shown in the tables below.

Nutrition per 100g

Nutrient

Per 100g

Energy

369 kcal

Energy

1572 kJ

Graisse

2g

of which saturates

0.3g

Carbohydrate

85g

of which sugars

31g

Fibre

6g

Protéines

7.9g

Sel

1.3g

Alcool

0g

Eau

3g

Cholestérol

0mg

Vitamins and minerals per 100g

Nutrient

Per 100g

Vitamin A (retinol equivalent)

0µg

Vitamine D

4.2µg

Vitamine E

8.3mg

Vitamine C

50mg

Thiamin (B1)

1.2mg

Riboflavin (B2)

1.3mg

Niacin (B3)

15mg

Vitamine B6

1.7mg

Vitamine B12

0.9µg

Folate

167µg

Calcium

40mg

Fer

12mg

Magnésium

70mg

Phosphorus

220mg

Potassium

300mg

Sodium

500mg

Zinc

13mg

Copper

0.13mg

Other types of breakfast cereal

Food

Calories per 100g

Protein per 100g

Fat per 100g

Fibre per 100g

Breakfast cereal, bran flakes, fortified

333 kcal

9.6g

2.2g

13g

Breakfast cereal, bran type cereal, fortified

267 kcal

12g

3.4g

25g

Breakfast cereal, cornflakes, crunchy / honey nut coated, fortified

384 kcal

5.3g

4.2g

3.8g

Breakfast cereal, cornflakes, fortified

376 kcal

7.1g

0.8g

2.6g

Breakfast cereal, cornflakes, frosted, fortified

350 kcal

4.7g

0.5g

2g

Breakfast cereal, cornflakes, unfortified

378 kcal

7.1g

0.8g

2.6g

Breakfast cereal, crunchy clusters type, without nuts, unfortified

399 kcal

7.2g

12g

7.2g

Breakfast cereal, crunchy/crispy muesli type cereal, with nuts, unfortified

450 kcal

8.4g

21g

7.9g

Breakfast cereal, fruit and fibre type, fortified

348 kcal

8g

5.8g

8.6g

Breakfast cereal, honey loops and hoops, including Honey and Nut Cheerios, fortified

349 kcal

6.6g

3.1g

4.3g

Breakfast cereal, instant hot oat, plain, raw, fortified

352 kcal

11g

7.3g

8.5g

Breakfast cereal, malted flake, fortified

373 kcal

12g

1.4g

3g

Breakfast cereal, malted wheat, fortified

339 kcal

8.7g

2.3g

8.6g

Breakfast cereal, multigrain hoops, fortified

368 kcal

7.9g

3.8g

5.7g

Breakfast cereal, Oat, instant, flavoured, unfortified, made up with semi-skimmed milk

98 kcal

4.4g

2.4g

1g

Breakfast cereal, oat, instant, plain, fortified, cooked, made up with semi-skimmed milk

95 kcal

4.9g

2.5g

2g

Breakfast cereal, puffed wheat, honey coated, fortified

355 kcal

4.7g

1.2g

3.1g

Breakfast cereal, puffed wheat, unfortified

341 kcal

13g

2g

7.8g

Breakfast cereal, rice, chocolate flavoured, fortified

375 kcal

4.6g

2.3g

2g

Breakfast cereal, rice, toasted/crisp, fortified

374 kcal

5.7g

1g

0.7g

About these figures

Values are per 100g of the food as described (Manufacturer's data (Kelloggs)). "Trace" means only a very small amount was found. Nutrients that were not measured are not shown. Salt is calculated from sodium.

These figures come from an older part of the dataset that is no longer updated. Original source: Data not previously published in MW6. Data from Manufacturer (Kelloggs). Proximate values - total carbohydrate and its components, starch and sugars are expressed as their monosaccharide equivalents.

Lectures complémentaires et références

  • Public Health England. McCance and Widdowson's The Composition of Foods Integrated Dataset 2021. GOV.UK.

Historique de l'article

Les informations sur cette page sont rédigées et examinées par des cliniciens qualifiés.
  • 3 Nov 2026 | Dernière version
  • 3 Nov 2026 | Publié à l'origine